BarrelWise Technologies, a winemaking technology company, is excited to announce the appointment of Todd Whiteford as Senior Sales Manager, California. In this role, Todd will be responsible for delivering BarrelWise’s cloud-connected solutions to wineries across California and the US.

“Todd is an experienced professional who is well known and trusted in the winemaking industry,” said Artem Bocharov, Director of Sales Operations at BarrelWise. “His ability to reach key wine producers and introduce new technologies that enable them to improve their production will accelerate BarrelWise’s traction in North America’s most important winemaking markets. We are excited to leverage Todd’s sales and relationship management expertise on our mission to modernize age-old processes and support wineries with quality data, operational insights, and resource optimization.”

Todd brings over 2 decades of technical sales experience to his new role. After starting his career in biotechnology sales, Todd transitioned to selling winemaking equipment and consumables, first at Cork Supply supplies, then at Scott Labs. Throughout this time, Todd has shown an impressive track record of delivering sound advice and enabling his customers to reach their business goals using his product offering.

“BarrelWise is creating products that will soon become vital for quality-conscious winemaking facilities.”, said Whiteford, “I look forward to helping the company grow its US market and sharing its amazing technology with some of the most important wine producers in the world.” 

BarrelWise plans to continue building out its customer-facing functions on the West Coast of the US, with additional positions opening in the coming months.